Matt Kidd

Interested in the intersection of marketing, tech, & entertainment

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Matt Kidd is a communications and marketing specialist who works with startups and mid-sized ventures on alternative marketing strategies, with specific focuses on digital and experiential campaigns. Currently working with Tenlegs on the rollout of its Opportunities feature, MyCityWay on the launch of its MyCityWay Now mobile app, and the new gifting platform Anonaddress. Prior to pursing his MBA at NYU Stern School of Business, Matt Kidd spent over four years serving as a producer and communications consultant for arts organizations, including New England's largest theatre company. In these positions Matt demonstrated his ability to effectively oversee high-budget projects with rigorous deadlines, the implementation of consumer outreach and social media strategies, and presentations to investors and donors. Concurrent to earning his MBA, Matt Kidd enhanced his marketing strategy and research abilities under Academy Award-winning producer Scott Rudin and designed the digital branding and social media strategies for Tenlegs, a media distribution startup. Matt also served as a conference organizer for Reaching Out MBA, and directly oversaw account logistics for The Walt Disney Company, Ogilvy, Google and Apple.

MBA Intern at Scott Rudin Productions

February 2010 - August 2010

Performed comparative production analysis and researched availability of literary properties for film adaptations by Academy Award-winning producer Scott Rudin Researched box office and critical performance to aid creative development decisions for upcoming films including The Girl with the Dragon Tattoo and True Grit Identified audience segments and identified digital marketing opportunities for The Social Network

Producer & Theatrical Consultant at Matt Kidd Productions

2006 - 2009

Consulted on public relations strategies; successes including 90% sold out performances for a revamped regional theater company and a 25% net gain in revenue for a leading arts organization Developed experiential marketing strategies for organizations, yielding successes such as a 10% increased turnout for a health organization’s fundraising walk after 3 years of annual declines Developed PR strategies and marketed new entertainment products including "The Man in My Head" at the New York Musical Theatre Festival. Produced and presented theatrical productions, concerts and events including "Songs for a New World," featuring Lauren Kennedy and Tony-winner composer Jason Robert Brown and the 2008 & 2009 "Independent Reviewers of New England Awards." Involvement with Broadway's "9 to 5," "Burn the Floor," as well as "Dirty Dancing" Toronto & US National Tour, and "Spring Awakening" West End Production.

Assistant Producer at North Shore Music Theatre

2004 - 2008

Prepared and presented $7MM production budget for Board of Trustees’ review and approval Partnered with Disney Theatricals to pilot the Disney Kids theatrical line, the School Edition of "Aida," and regional theater licensing of Disney's "Beauty and the Beast" and "High School Musical" Guided targeted marketing campaign for the American Sign Language program, increasing program attendance by over twenty percent and securing full federal funding Advocated for and developed a social media presence on YouTube channel resulting in over 500,000 views Conceived and implemented the Spotlight Awards, a $40K revenue-generating annual awards event

Launch Marketing Manager at My City Way

March 2012

Oversee the strategic planning, coordination, and execution of all marketing initiatives for the launch MyCityWay's mobile applications. Specific focuses including public relation, social media, guerrilla marketing, community management and event-based marketing Work with partner organizations to maximize MyCityWay's marketing exposure and ensure all internal messaging and imagery is correctly conveyed Serve as a spokesperson as industry exposition displays along with Assist in the development MyCityWay's brand identity development process

Business Development & Marketing Lead, Opportunities Feature at Tenlegs

July 2010

Pursue business development initiatives with organizations seeking original content for marketing and artists who can fulfill those needs as part of Tenlegs' Opportunities feature Craft and implemented social media and community management strategies to build the Tenlegs' artist community. Increases in social Klout of over 200% and followers by 50% seen within 30 days of execution. Create content and copy for the Tenlegs' site as well as serve as oversee and contribute to postings for Tenlegs' Wordpress-based blog Crafted and helped execute strategy for consumer acquisition via beta launch of Opportunities feature, increasing membership 15x Analyzed consumer feedback from beta product launch to achieve a greater understanding of consumer motivators and help build Tenlegs' Opportunities

New York University - Leonard N. Stern School of Business

2009 – 2011

MBA

Commercial Theatre Institute

2008 – 2008

Concentration: Theatrical Producing

Boston University College of Communication

BS

Concentration: Film

Marketing, Content Marketing, New Product Marketing, Social Media, Entertainment, Mobile Technology, Startups